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Abercrombie & Fitch marketing approach may be “crazy like a fox.”
The web is overflowing with outrage over the admission by its CEO that Abercrombie & Fitch wants only attractive, svelte, “cool kid” customers. “One’s first reaction is probably that (CEO Mike) Jeffries is a world-class jerk,” says a Forbes magazine blogger. But “before we write off Jeffries as an out-of-touch elitist,” says the writer, “retailers have to acknowledge that his obnoxious, exclusionary comments . . . sharpen the brand identity of Abercrombie & Fitch, and portray its customers as a select group – young, attractive, and popular. When he says he doesn’t want customers who don’t fit that image, he’s making his current customers more loyal and making the prospect of becoming a customer more attractive.”
Forgetting the social part of social media leads to a lonely online existence.
Only 20% of your posts on social media sites such as Facebook and Twitter should be marketing messages. The rest should be about helping and informing your audience. People will follow and fan you because they’re interested in what you have to say. Business and Social will follow.
… real mail.
The average American household recieves 157 emails a day, for most of us that is overwhelming and we will delete them without ever reading them, even those we opt in for. However, those same households only recieve two pieces of direct mail a day.
Call 228-822-9890 today to find out how to maximize the ROI for your marketing campaigns.
The most cost effective way to grow your business is to make sure your current customers are aware of all your products and or services. When working with your customers, talk to them, take a minute to find out what they are trying to accomplish with their purchase, and offer any additional products or serviecs you may have that will fulfill thier goal(s). You’ll be surprised by how many people purchase the extra product or service you suggest. So go ahead and ask for the extra sale; the worst that can happen is that the customer says no and you both know a little more about each other.
Taking advantage of every chance to reach out to your customers, especially those that do not cost you anything more is effective maximization of marketing opportunities.
When sending invoices to your customers, whether it be in print or electronic, use your invoice to promote your product or service. This is also a valuable touch point to thank your customers and prompt them to learn about other things you offer. Some effective messaging for your next invoice might be; “Thank you for your business. Give us a call to learn more about our frequent shopper program. Did you know we also offer (____)?”