Articles in the Ad2 Blog Category
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‘Christmas’ Winning War on Christmas in Marketing Messages
Reposted from AdAge.com
Published: November 18, 2010 NEW YORK (AdAge.com) — The War on Christmas may be in its final days.
This season, merry Christmas — not happy holidays or season’s greetings — will dominate retailer’s marketing messages. There will be Christmas sales and Christmas trees and Christmas carols galore. That has the American Family Association, arguably one of the loudest voices advocating the use of Christmas in retailer’s marketing messages over the past few years, predicting that its crusade could conclude in the …
Ad2 Blog, Public Relations »
The business of inducing the public to have understanding for and goodwill toward a person, firm, or institution. It is also the degree of understanding and goodwill achieved.
Through the use of long-term media contacts and relationships and award-winning copywriting, Ad2 can help you relate to the public in a way you never thought possible. Ad2 can help you find your supporters, understand why they support you and cultivate those relationships with mutual benefits through the use of effective communication and relevant media & communication channels.
Ad2 Blog, Marketing »
The act or process of selling or purchasing in a market b: the process or technique of promoting, selling, and distributing a product or service2: an aggregate of functions involved in moving goods from producer to consumer.
Although the concept has been around since the beginning of time, the marketplace has changed drastically. If you are using the same old methods to market your brand, you are not being seen or heard. Ad2 can efficiently and effectively position your brand in the market of relevant receivers. Through the use of market …
Ad2 Blog, Latest News »
Well, let’s look at the alternative: You could do it yourself. Besides, who knows your company, your products, your services better than you do? An agency isn’t limited to the resources and perspective of in-house marketing. A fresh perspective is not only a nice thing to have, but a necessity when marketing your organization. Often times, advertisers feel like they know what their customers think, but are surprised to hear the truths revealed by marketing research.
“Although you may feel like you know how to market your products and services, …

