‘Christmas’ Winning War on Christmas in Marketing Messages
Reposted from AdAge.com
Published: November 18, 2010 NEW YORK (AdAge.com) — The War on Christmas may be in its final days.
This season, merry Christmas — not happy holidays or season’s greetings — will dominate retailer’s marketing messages. There will be Christmas sales and Christmas trees and Christmas carols galore. That has the American Family Association, arguably one of the loudest voices advocating the use of Christmas in retailer’s marketing messages over the past few years, predicting that its crusade could conclude in the …

Well, let’s look at the alternative: You could do it yourself. Besides, who knows your company, your products, your services better than you do? An agency isn’t limited to the resources and perspective of in-house marketing. A fresh perspective is not only a nice thing to have, but a necessity when marketing your organization. Often times, advertisers feel like they know what their customers think, but are surprised to hear the truths revealed by marketing research.

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