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Ad2 Retires as Agency of Record for HSSM

admin — Mon, 14 Jun 2010 19:05:06 +0000

After nearly seven years of great successes together, Ad2 has decided to retire as the agency of record for HSSM. It is a bittersweet end to such a long, joyful relationship, however we feel all will be better served by this new relationship.

Tearfully, yet cheerfully, looking back, we have endured so much together to get to where we are now-strong community support and awareness and the attention of the nation’s leading animal welfare organizations.

Remembering our first meeting 7 years ago with the Executive Director and Chairman of the Board in the trailer next to the shelter housed in the old WWII armory building our senses are engaged with these memories; the smell of the sewerage treatment plant, the sounds of the dogs and cats aching for a forever home, the hopeful looks in the eyes of the volunteers and staff that continue to care for these orphaned pets, the dedication and determination of the executive staff and board to make this Shelter a safe haven for homeless pets and THE destination for animal-lovers. We had a vision, a plan and were on a mission to raise awareness, support and funds for HSSM.

We completed a successful Capital Campaign and broke ground on the new state-of-the-art facility in early 2005. Another obstacle-Hurricane Katrina halted construction and shifted everyone’s focus for months, but Ad2 was on site with the volunteers and staff that had stuck around to care for their “babies”, working tirelessly to ensure that the animals that perished and those that fought for their lives had not done so in vain. A feeling of innovation and pioneer and had been replaced with the need to recover and rebuild, but the end goal-and result-was the same: Make HSSM a brand to be recognized and reckoned with! The brand is strong, and the organization unshakable.

We now feel that HSSM has the tools they need to market the Shelter effectively, and they know that we will be here for them in whatever capacity should the need arise. After 7 years and as many leaders, undeniable success and some unavoidable hurdles, lots of tears-some from joy and some from pure sorrow, we feel we have given HSSM all we’ve got to give and a great start to a lifetime of success. We will continue to support their mission and lifesaving efforts and wish them the very best in all they do for the orphaned pets of our community. Help support your community by educating yourselves and your children on proper pet care and spay/neuter. For additional information on the HSSM, please visit their site at www.hssm.org.

What is Public Relations?

admin — Tue, 08 Sep 2009 02:45:01 +0000

The business of inducing the public to have understanding for and goodwill toward a person, firm, or institution. It is also the degree of understanding and goodwill achieved.

Through the use of long-term media contacts and relationships and award-winning copywriting, Ad2 can help you relate to the public in a way you never thought possible. Ad2 can help you find your supporters, understand why they support you and cultivate those relationships with mutual benefits through the use of effective communication and relevant media & communication channels.

What is marketing?

admin — Tue, 08 Sep 2009 02:37:01 +0000

The act or process of selling or purchasing in a market b: the process or technique of promoting, selling, and distributing a product or service2: an aggregate of functions involved in moving goods from producer to consumer.

Although the concept has been around since the beginning of time, the marketplace has changed drastically. If you are using the same old methods to market your brand, you are not being seen or heard. Ad2 can efficiently and effectively position your brand in the market of relevant receivers. Through the use of market research, strategic planning and implementation, you will find yourself in the minds of potential customers for all the right reasons. You won’t have to go looking for them; they will be looking for you, because you will be in all the right places answering their needs as they arise.

Why do I need an agency?

admin — Sun, 06 Sep 2009 03:35:59 +0000

Well, let’s look at the alternative: You could do it yourself. Besides, who knows your company, your products, your services better than you do? An agency isn’t limited to the resources and perspective of in-house marketing. A fresh perspective is not only a nice thing to have, but a necessity when marketing your organization. Often times, advertisers feel like they know what their customers think, but are surprised to hear the truths revealed by marketing research.

“Although you may feel like you know how to market your products and services, how are you going to do it? Where do you start? When do you start?”

Let’s say you know a graphic illustrator, and you can probably judge a press proof. Sure, you can probably write a clever script and even get the TV or radio station to produce a low-budget spot, but is the quality going to be there? Is your message going to be heard loud and clear? By the right people? Do you know how to reach your target demographic? Do you know who that is? You can probably negotiate a media buy, but do you know whether you’re getting the best reach, frequency and cost per point for your advertising dollars? When an advertising rep calls on you they usually have a bias opinion and will only represent their medium. As an ad agency, we review all mediums and recommend the most effective your organization.

We pride ourselves in utilizing the most effective marketing campaigns to maximize our clients return on investment. That is what we are in the business to do, and we use our contacts and volume to each customer’s benefit.

Ad2 Advertising and Public Relations (more affectionately known as Ad2, Inc.) has emerged into the full-service marketing and PR firm we are today in response to the growing demands and needs of our customers. When we started more than 10 years ago, we helped open 90% of the casinos on the Coast today, and 98% of our business was from the gaming industry. As our client base developed, we were able to grow our repertoire of direct marketing methods. After years of diversifying to meet the needs of our expanded customer base, we have truly become something special in the field of marketing and to our customers.

So, what makes us so special? We truly engross ourselves in our customer’s business, learning it from their perspective and through the critical eyes of their customers. We schedule regular client meetings to make sure that we are in the loop in even what some might consider to be trivial or non-relevant goings-on in the business. A customer once told the rest of his board, “Your marketing firm is like your attorney, they got to know everything”. We frequently attend seminars and continue educating ourselves on advancing technology to ensure that we know what the marketing trends are and how we can best use them in each customer’s individual situation.

We truly partner with our customers, displaying unsurpassed loyalty and strong confidence in their products and services. Our belief in our client’s organization shows throughout our marketing campaigns.

So, you could do it all yourself, or you could hire us to do it for you? After all, if you don’t, your competition will…

Welcome to our new website

admin — Sun, 06 Sep 2009 03:05:01 +0000

Our new site is launched. Bringing to you Ad2, Inc. latest news, our enewsletter, RSS feeds, plus much more.