It’s not about me?
8 February 2012
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Your marketing message is not about who you are or what you do – It’s not about you.
It’s about your target audience; what is pertinent to their lives, needs and goals.
Make sure your marketing message is aimed at fulfilling that desire. kazino Tell them what’s
in it for them. They do not want to hear what the features are; they want to know how
your product or service benefits them and their lives.
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