Well, let’s look at the alternative: You could do it yourself. Besides, who knows your company, your products, your services better than you do? An agency isn’t limited to the resources and perspective of in-house marketing. A fresh perspective is not only a nice thing to have, but a necessity when marketing your organization. Often times, advertisers feel like they know what their customers think, but are surprised to hear the truths revealed by marketing research.

“Although you may feel like you know how to market your products and services, …