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Cost Effective Marketing Communications

8 January 2013 No Comment

Taking advantage of every chance to reach out to your customers, especially those that do not cost you anything more is effective maximization of marketing opportunities.
When sending invoices to your customers, whether it be in print or electronic, use your invoice to promote your product or service. This is also a valuable touch point to thank your customers and prompt them to learn about other things you offer. Some effective messaging for your next invoice might be; “Thank you for your business. Give us a call to learn more about our frequent shopper program. Did you know we also offer (____)?”