Home » Archive

Articles tagged with: Marketing Strategy

Ad2 Blog, Latest News, Marketing »

[17 May 2013 | 5 Comments | ]

What do you think? We would love to know your thoughts on the article below:
Abercrombie & Fitch marketing approach may be “crazy like a fox.”
The web is overflowing with outrage over the admission by its CEO that Abercrombie & Fitch wants only attractive, svelte, “cool kid” customers.  “One’s first reaction is probably that (CEO Mike) Jeffries is a world-class jerk,” says a Forbes magazine blogger. But “before we write off Jeffries as an out-of-touch elitist,” says the writer, “retailers have to acknowledge that his obnoxious, exclusionary comments . . . …