Page Speed Is A Ranking Factor for Mobile Searches.
If your site is not loading quickly on mobile devices your ranking on Google searches will suffer. If your ranking diminishes, so goes your websites visibility/effectiveness.
People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. Although speed has been used in ranking for some time, that signal was focused on desktop searches. Today we’re announcing that starting in July 2018, page speed will be a ranking factor for …